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MNG Email Newsletter latest news and updates! AUG 13 - AUG 17, 2018
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Email news and updates

 

4 Easy Ways to Increase Your Open Rates

 

Use a friendly from:

Did you know that using Sales Reps’ names can increase your open rates up to 30%? And thanks to Email Edge, it is very simple to do. Contact Shannon Hagarty ( Shannon.hagarty@mnghealth.com) for more info.

Let the email campaign team decide what day and time to send your flights:

We have up to the minute metrics that are constantly changing. Plus, we can manage your flight against everything else we have to deploy.

Use shorter subject lines (20 – 29 characters):

This can increase your open rates up to 4%!

Use subject lines with numbers

 
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Teamwork

 

Team Contribution to Help Improve Opens

 

Dayparting Analysis

Throttling of mail by ISP/Email Domain per hour

Inbox Monitoring

Strategic IP deployment – We deploy 1st and 2nd flights on separate IPs than 3rd flights as this helps preserve our sender reputation

 
 

Word of the Month

 

A preheader (a.k.a. “Johnson Box”) is the short summary text that follows the subject line when an email is viewed in the inbox. Many mobile, desktop and web email clients provide them to tip you off on what the email contains before you open it.

 
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We Tried It:
Emojis In Subject Lines

 

What we A/B tested:
The subject line

 

“A Closer Look at Biologics and Immunogenicity”

vs.

“A Closer Look at Biologics and Immunogenicity”

What we found - the subject line without the emoji had a 22% higher open rate, a 50% higher click thru rate and a 63% lower unsubscribe rate.

 
 
 

Did you know we have a dedicated email deliverability expert?
(feel free to brag about this to your clients).

 

Have a question for him?
Email: chris.truitt@mnghealth.com and maybe it will be featured in a future issue!

Q: My client wants to use the sender domain “buythisdrug.com” – can we do that? Should we do that?

A:

 
 
 

Recommended Read:

 

From Campaign Monitor: 7 Data-Backed Ways to Write Email Subject Lines That Boost Open Rates

 
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Read the full article
 
 
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